Digital | Analytics | Strategy | Activation


Hands On Digital Media Strategist

Analytics -

Market research, competitor analysis, influencer identification, keywords and brand mentions.

Strategy -

Developing a framework, guidelines and activation plans to help brands take their digital marketing program to the next level.

Activation -

Tactical programs to achieve campaign objectives. Best practice community management and content programming.



(+64) 9 889 - 7897



206 Jervois Rd. Herne Bay. Auckland






About Me

With over 15 years experience bringing projects to life like the NRG Trust Business Incubator and, leading dynamic teams at Student Job Search and and helping international startups like Zendesk and Booktrack grow; I have a wealth of experience to draw from.

Recognised in 2011 as one of the 25 most influential people on Customer Service [Mindtouch] and in 2013 as #20 in the top 100 Most Social Customer Service Pros on Twitter [Huffington Post] I have developed a reputation as a thought leader at the intersection of Social Media and Customer Service.

I spent 3 years at Zendesk starting in December 2008 as Zendeskian #8. I moved from providing customer support to leading Business Development in Asia Pacific to leading the Social Media Marketing program. After a break in 2011 he returned as the New Zealand sales manager in 2012 and spent 2 weeks running customer workshops in India.

Since 2010 I have worked with brands across Retail, Health, Sport, Liquor, Automotive, Hospitality, Recruitment, Events, Not-for-profit and SaaS sectors. 

I'm a regular speaker at Social Media conferences, have run countless workshops and worked with more than 100 business across New Zealand, Australia and the USA.