What I Do
I work with growing companies at the intersection of marketing technology and methodology.
Artificial Intelligence Marketing (AIM) aligns technology and methodology to utilise the vast datasets sitting within your organisation to create a better experience that attracts and retains customers more efficiently.
By aligning your marketing strategy with your business goals I ensure your lead generation methodology and communication programs are consistent, measurable and effective.
With a deep understanding of your customer experience I'll map out the critical interactions, reviewing each step, assessing effectiveness, performance and scalability.
I'm strategic, tactical and technical. I bring a wealth of modern best practice to orchestrate people, methodology and technology into a high performing program.
TEDxAuckland | Producer
I work with our Corporate Partners and our dedicated team to produce TEDxAuckland.
We run 1 of only 2 multi-day TEDx events in the world. In 2017 we're back at the Aotea Centre on December 1-2 with 2,300 attendees, 25 speakers and a long dinner.
AI-CMO | Founder
AI-CMO started as a side project as I started learning all I could about Artificial Intelligence and Marketing.
Over 2017 it's become a blog, curating the best research, insights and know-how for the business community to learn about AI.
I host monthly #AIHappyHour events aimed at informing the business community on Artificial Intelligence, helping them to develop internal capability and connect with professional services partners.
For almost 20 years I've worked with startups, professional organisations and household brands building communities that attract, engage and retain customers.
I'm a strategic, tactical and technical marketer with experience developing and delivering marketing strategies across traditional and digital media channels.
Not just a creative thinker, a do'er. As a marketer I often find myself at the centre of a business, project or organisation, orchestrating dynamic people, programs, campaigns or events.
April 2016 to June 2017
Head of Marketing
October 2015 to April 2016
Head of Marketing
June 2014 to August 2015
Freelance Digital Marketing
December 2008 to April 2014
Business Development + Social Media
November 2008 to March 2011
Bachelor of Business Information
1997 - 1999
- Communications Management
2012 to Present
Social Media Club Auckland
2009 to 2013
2014 to 2015