Last week [during a client workshop] I proposed a website renovation to address 3 key consumer insights;
- Mobile traffic to the current website has doubled in the last 2 years to 30%
- Time spent on the website from mobile users is less than 1 minute compared to over 5 minutes from desktop users.
- 25% of all Google search requests for their products are from a mobile device.
We're not proposing to build a mobile app. We're recommending to rebuild the website with a responsive design and a Mobile First UI.
The expectation is that by making the website mobile friendly we'll make the product information more accessible to mobile users, increasing purchase intent.
In my report back I included these references and resources:
10 top reasons your digital strategy needs to be mobile first.
So what's the difference and how do you spot mobile friendly websites?
So we're aiming to develop a responsive site that works on any device. This will help us keep users on site for longer, make the information more easily accessible on any device and hopefully result in greater purchase intent and leads to retailers.