TweetOmeter - NZ Ski Fields

snowman

At the beginning of Winter I started tracking the main Ski fields in New Zealand to see which ones were most active and which ones received the most mentions on Twitter So in no particular order lets check them out.

Mt Ruapehu

@MountRuapehu

Twitter Name Mentions over the last 30 days

 Mentions of the Whakapapa Ski Field

 Mentions of the Turoa Ski Field

 

 Cardrona

@CardronaNZ

Twitter Name Mentions over the last 30 days

Mentions of 'Cardrona' on Twitter from the last month

Porters

@SkiPorters

Twitter Name Mentions over the last 30 days

Mt Hutt

@MtHutt

Twitter Name Mentions over the last 30 days

Mentions of 'Mt Hutt' on Twitter from the last month

 

Mentions of 'Treble Cone' on Twitter from the last month

 Mentions of 'The Remarkables' on Twitter from the last month

Please leave a comment if I've missed any key accounts.

From this data its clear that Ski Field marketing team are not all that into Twitter.  Perhaps a look at their Facebook accounts could be a good next move.

Without digging too much deeper I'd say that Ski field marketing could be using social media like Twitter to more proactively connect with Kiwi's and international snow lovers.

I also wonder how much the late start to the season has effected this and after todays cold snap perhaps all the mountains will be much busier.

I'll produce a new report after the School Holidays so we can compare the stats.