The ultimate guide to Twitter for SEO


Search engines love Twitter. Posting the right content at the right time with the right links can give your page rank a good boost.

Google uses hundreds of signals to determine how it should rank a website. These include inbound links to the site, the title tag of a web page, and site speed.

Based on case studies, the more quantity and quality of tweets that link to your website, the more of a boost you can expect to see in your search engine rankings for the linked to page or pages.

The search engines are mum on how they determine author quality, but here are some indicators of authority that SEO experts think search engines consider:

  • Presence of an avatar. Spam accounts often don't have one.
  • Has the account been verified? Did the person confirm their email address?
  • More followers.
  • Quality followers.
  • Ratio of following to followers.
  • It may be better if the URL in someone's profile doesn't match domain they're tweeting about, because then it's certain the person isn't engaging in self-promotion.
  • Twitter handles that don't have numbers. (Many spam accounts on Twitter have user names like Name8765.)
  • A bio with complete information.
  • Engagement. (Accounts that never reply to other people certainly seem spam-y to me.)
  • Included in lists created by quality tweeple.
  • The PageRank of a Twitter profile

Who links to you on Twitter matters. You probably know already that it's more beneficial if influential people in Twitter tweet about you, or retweet your tweets, because they will reach a wider audience. The same is true for the SEO value of Twitter. Google and Bing both say they look at the author's authority or quality when evaluating links that appear in tweets.

Search engines take note of public Twitter accounts only. If you see the lock symbol, and you have to request to follow someone, their tweets won't help anyone's SEO. Websites still matter. You must continue to build good backlinks to your website to guide more people to your site and rank well in search. Links from Twitter are a new tool to help your SEO, but they can only do so much.

Links from Twitter are still NoFollow. That's because Twitter can't possibly monitor them all, and judge which ones should be followed. However, when search engines look at the entire stream of public tweets to evaluate what's being discussed, there are no rel=nofollow tags present on those links. I believe that means links in Twitter do carry some weight, and help the links rank.

Google and Bing look at links on Facebook, but they can only do so in profiles that have their status updates set as public. Most people have their Facebook accounts set to be private (the opposite is true of Twitter), so search engines see mostly just the information that's on public business pages.

Other tips

  • Hash Tags is a Twitter feature that works like a Meta data for your tweets. These are posts with “#” symbol like “#web” and “#development”. Hash Tags help organize tweets and determine the trending information in Twitter.
  • Be consistent with your use of target keywords
  • Spread your content evenly throughout the day
  • Don't protect your profile - It must be public for search engines to rank it
  • Search engines don't save short URL's they only rank full URL's so while using URL shortners is useful do consider using full URL links in your tweets for better optimization.
  • Make sure you retweet content with similar keywords to you
  • Link to and integrate your twitter feed into your website.
  • Link to your Twitter profile in all blog posts, online articles, E-books, whitepapers

So there's a pretty full run through of what to do with Twitter to help boost your SEO.

Feel free to leave your comments if you have other suggestions, questions on Twitter for SEO