The Importance of a Corporate Star

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This insight reinforces the essential element of the Corporate Star. The brand advocate you have representing your business or brand on twitter.
The more interactive and engaging your corporate twitterer is the more likely people will follow your brand.
Personalisation humanises the brand and makes following it more useful, valuable and entertaining for everyone.
The more you put in the more you get out.

Engage, educate, entertain, entice!