Sweet times for ReTweets
At 4pm-5pm, 56% of Twitter users are looking at tweets, but only 39% are sending them - a margin of 17%.
As a proportion of all tweets, use of the term RT (for retweet) is highest at 4pm
The main peeks in reading seem to be as people arrive at work (9-10am), around lunch (12-1pm) and towards the end of the working day (4-5pm). There's a smaller peak later - after dinner perhaps.
The interesting thing is when the biggest differences are - when people are more likely to be reading, and less likely to be tweeting. This difference is 20% at 11-12am, 19% at 12-1pm, and 17% at 4-5pm
- 10 to 11am Friday and Saturday are the optimal times to tweet if you're in Australia or New Zealand targeting retweets in the USA on EST or PST timeszones
- Most people tweet while they are at work, so thats a good rule to follow, and then again after dinner.
- More reading is done than tweeting 11am to 1pm and again from 4-5pm
- I'm making the assumption that the active times in the USA and the UK are the same in NZ and Australia so 9am, 1pm, 4 -5pm and 8-10 pm Monday to Friday
- If you're in the USA wanting to attract the attention of NZ or AU you'd want to tweet at Noon PST to get our 9am check in, 3pm for our Lunch time and 7pm to get us before we leave work for the day. When you get home and finish tea tweeting at 10pm to 11pm it will be just at the start of our evening action.