State of Origin - Game 1 - Social Media #Stats
Last night Twitter erupted for Game 1 of the 2012 State of Origin.
Even before the game started it was trending in the UK, New Zealand and Australia
— Gareth Walker (@garethwalker13) May 23, 2012
I tracked #Origin1, #StateofOrigin, #SOO, #Origin and 'State of Origin' to make sure I captured as many of the conversations as possible. The NRL would be well advised to include the official hashtag (whatever that is) on TV screens, on their website, on Twitter and even on field graphics to encourage people to use the same tag. That would make it easier for people to monitor and track and for all the punters to share in the experience together. Media partners and commentators are unlikely to be using more than one tag so with such a variety of tags in use; tweet reach, effectiveness and influence is limited.
We'll be recording every social media post published to Twitter and Facebook mentioning these key words for the 2012 State Of Origin Series and then preparing a social media report with year on year comparisons after game 3.
Brief stats from Game 1
Interactions recorded from 2pm to 1am
62,064 Interactions created by 28,929 people
Men - 26,675
Women - 15,399
Twitter - 57,296
Facebook - 4715
Twitter for iPhone - 22,293
The web - 14,618
Mobile web - 4,055
Twitter for Android - 3,937
Twitter for iPad - 2,220
Facebook for iPhone - 1,574
People with Geo-Enabled Tweets - 13,615
Mentions for each search term within the 62,064 mentions recorded
#SOO - 9,937
#Origin - 10,129
#Origin1 - 1,145
#Stateoforigin - 46,464
State of Origin - 18,251
NRL - 3710
Congratulations to Queensland for winning Game 1.