Social TV: Engagement opportunities and the challenge of integration

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We've all heard about the power of the second screen. Jordan Bitterman from Digitas thinks that's the 2012 growth area. So what does the future hold for Social TV, single screen integration, media buy-in and social interactions? Beet.TV spoke with him recently at the Advertising Age Social TV conference in New York where Bitterman was session moderator.

 

For one I'm quite a fan of the second screen. I'm unsure that I would want social interactions taking up vital TV real estate. Certainly prompts to share, connect and engage can motivate action but seeing tweets and facebook posts scrolling on the TV screen could be more distracting than switching your glance from TV to iPad to pick up the conversations.

 

What do you think?

 

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