Social Media for business - What's really going on?
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This report was generated from the reponses of over 100 corporated social media practitioners based largley in the USA and Europe
41% of businesses have ZERO staff working exclusively on Social Media
36% of companies have 2 to 3 staff who's responsibilities include Social Media
"Interestingly, a huge 86% of companies have two or more people working on social media (32% have 6 or more). This seems to put beyond doubt the importance of social media for large companies. We have moved beyond having one or two people ‘testing the water’ to a fundamental acceptance of the utility of social, expressed through the large scale assignation of human resource to the issue"
Over 30% of businesses have the CEO or Director working directly with Social Media
Over 40% of Social Media Practitioners are in the Marketing Team
The typical organisation of social media within business features:
- A group of 2-3 people working on social media daily. The majority of this group do so as part of a broader role.
- Social media practitioners will tend to sit either within the marketing department, or scattered across a variety of teams and departments throughout the company
- There tends not to be a speciﬁc ‘social media department’
- The most senior social media practitioner at a company will tend to be a manager, though there’s a 20% chance they will be a Vice-President or even CEO