Social Media Facts

Socialnomics
Social Media facts FYI - ps. Could be useful for your Social Media presentations
  • In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
  • Social media accounts for ~ 25% of all time spent online over 35 minutes per hour –Nielsen
  • Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
  • 64% of Facebook users have liked a brand on Facebook - ExactTarget
  • By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME (12/7-1/3 edition)
  • Facebook’s fastest growing demographic is 17-35 year olds – TIME
  • 43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target
  • 46% of Internet users worldwide interact with social media on a daily basis -TNS
  • 25% of social media users are more likely to look into a brand advertising on social media – Adology
  • 15% of these users are more likely to purchase from social media advertisers – Adology
  • 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution –  Vistaprint
  • 46% of micro business owners utilize social media – Vistaprint
  • $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
  • 17% of US online consumers have created a Twitter account – ExactTarget
  • 48% of Twitter users check their account at least once a day – Exact Target
  • 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
  • 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to – ExactTarget
  • 46% of Twitter users meet with friends more in person over 2009 – Social Mythbusting
  • 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
  • 71% of community members say they are more likely to purchase from brand – Universal McCann
  • 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
  • 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
  • Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad -  Social Media Case Studies, Stories, Perspectives

From Arik Hanson

Facebook

  • 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)
  • More than 250 million people use Facebook Connect every month. (Facebook)
  • College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010. (AllFacebook.com)
  • Chicago was the fastest growing city on Facebook in terms of usage in 2010 (Houston was a close second). (AllFacebook.com)
  • During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)
  • Indonesia has the second largest population on Facebook http://bit.ly/gBbMrL

Twitter

General

  • The average American Internet user watches 30 minutes of video online per day [40 percent increase over 2009] (comScore) Compared to 5 hours of television per day
  • 22 percent of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore)
  • 4 percent of adults on the Internet use location-based services (Pew Internet Research)
  • Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)
  • In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013. (NPD Group)
  • 75 percent: The percentage of U.S. iPad users that are interested in seeing videoswithin magazine ads on their iPad. (eMarketer via David Erickson)
  • The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (Marketingcharts.com via David Erickson)