Sharpie - Doodle's with Social Media

We're all familiar with Sharpie markers and pens. You might have one or two on your desk right now. Now with the launch of the Sharpie Liquid Pencil an great social media campaign has been launched creating quite a buzz.

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It's just in time for back-to-school, the new Sharpie® Liquid Pencil hits USA stores in September.  Using the newest liquid graphite formulation, the Sharpie Liquid Pencil writes like a pen but erases like a pencil.  

"The Sharpie Liquid Pencil is a game changer in the back-to-school shopping aisle," said Sally Grimes, vice president of marketing for Sharpie.  "Sharpening standard pencils takes up valuable classroom time, and mechanical pencil leads seem to constantly break.  The Sharpie Liquid Pencil means no more sharpening, and it's erasable for up to three days, after which it becomes more permanent.  It's unlike any other writing instrument out there." Read more from this article

 

So check out @SharpieSusan and all the photos and comments posted by fans, parents and creatives.

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Then check out @SunniBrown. She is Sharpies Doodle Expert and you can submit your own doodle to her, which is uploaded to the website for all to see. The SharpieUncapped.com site is a great way to explore their products and engage with their brand and staff

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So I just thought I would highlight a nice integrated campaign around what is really a rather boring product and how much fun you can have with it.