Sharing Vs Engagement - Let the battle begin


I love the science of Twitter and so does Dan Zarrella from Hubspot In February Zarrella found that

Highly followed users are less conversational than those with few followers

Zarrella compared follower count to the replies percentage – the percentage of your Tweets that start with an @ sign–of a random selection of over 130,000 Twitter users.

The results are interesting to say the least. Zarrella found that users who either hardly ever reply or reply constantly have far more followers than those that reply occasionally.  He says "Users with lots of followers respond much less frequently". Now this could be caused by the fact that people with many followers simply can't reply to everyone but the report certainly seems to indicate that merely engaging all the time in conversation is not the ultimate way to grow your audience.


Yesterday Zarrella published his latest report analyzing the correlation between how many followers you have and the % of tweets that contain links but not @mentions

As the amount of links a user tweets increases the number of followers they have also increases. And users with more than 1,000 followers tend to tweet many more links than users with fewer than 1,000 followers.

Is that debunking a myth or what? Thoughts...