The real-time analytics of #MasterChefNZ: The Final


Sunday night in New Zealand featured the final episode of the popular TV series MasterChef Being not particularly interested in the outcome of the show, I watched it on Twitter, tracking the mentions, sentiment and who was most influencing the conversations.

This is what I found:

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This snapshot is collated within 60 min of the show ending on TV.

Here is a selection of tweets


The Gender Split was


I searched for #MasterchefNZ as the main hashtag for the show. There were a few others being used

Mentions of #MasterchefNZ peaked at 29 per minute

The hashtag was mentioned almost 400 times over the show on Twitter

Brand Sentiment is always hard to gauge but there were 39 very positive mentions and 16 very negative, the rest were classed as neutral