Project 1 for 2011: Blog Distribution
Being a Social Media Manager is a bit like fishing. We're always trying to cast our net wider and further to extend the reach of our brand and thought leadership.
I'm constantly looking for networks and opportunities to reach out to and create new conversations with people that have never heard about us.
One of the ways I'm hoping to achieve this is through blog networks, blog directories and article submission services.
So add this to your list of todo's
Do a google search for blog directories. Go through the categories to see if they have one that closely aligns with you. If so who is listed there? Are any of your competitors there or any industry blogs? Then look at the listing packages on offer to see which one would give you the best value for money exposure.
Also research things like, do they have a newsletter you can advertise on, does the listing have a direct RSS feed link to make it easy for them to subscribe to your blog?
I always look at compete.com, to analyze the directory against others to see how much traffic they are getting, whether they are tracking down or increasing in unique visitors each month etc.
If you use Feedburner for your RSS feeds then it's quite simple to create unique RSS feeds for each directory you subscribe to. That should help with evaluating stats and performance but some directors do include some basic analytics.
It's worth investing a little time into the free and paid blog submission and directory services. It'll help get your brand out there and it's great for SEO too.