The power of a social newsroom

We're all living in timelines with content and stories constantly refreshing our screens. Publishing content that engages the right people at the right time is an art and for some brands becoming a full time job. One thing I like to do each day is review interest lists on Facebook. We've curated lists of Facebook brand pages by industry. Studying the images and content shared by brands helps you understand what pops.

Publishing content that pops out of the timeline is critical to capturing peoples attention.

Solution:

Launch a Creative Newsroom

Check out Volkswagen's Facebook page. They deleted a mundane post "VW is excited to share the final journey.." and replaced it with this.

vw

vw

1) Search for trends - objects on top of planes were trending at the time. 2) Adapt it - VW stuck their latest model on top of a jumbo jet. 3) Create a catchy headline and let your advocates do the rest.

Another more recent example

vw presidents

vw presidents

Lance Armstrong was an easy target for these New Zealand Brands

lance powershop[ ad

lance powershop[ ad

pac n sav lance ads

pac n sav lance ads

And of course one could not write a post like this without Oreo's Superbowl lights out post

superbowl oreo

superbowl oreo

There's a certain amount of tact and skill in this. Clever, witty brand associations require sharp minds and the right tools.

For the last month I've been trailing a couple of tools from Newswhip. One is called Spike which filters popular content published within the last few hours

spike

spike

The new feature, added just a few days ago is the live Twitter and Facebook chat window under each article. So you can quickly read through what others are saying about the topic.

The other tool is the Infomous Explorer which creates real time word clouds based on keyword searches you make looking at news or social sources. Clicking on a keyword displays the most recent articles or tweets about the topic.

Infomous Newswhip

Infomous Newswhip

Both these tools are incredibly interesting, useful and are likely to become the backbone of our brand and topic research over the coming months.

Check them out and let me know what you think @Justinflitter