The power of a social newsroom
We're all living in timelines with content and stories constantly refreshing our screens. Publishing content that engages the right people at the right time is an art and for some brands becoming a full time job. One thing I like to do each day is review interest lists on Facebook. We've curated lists of Facebook brand pages by industry. Studying the images and content shared by brands helps you understand what pops.
Publishing content that pops out of the timeline is critical to capturing peoples attention.
Launch a Creative Newsroom
Check out Volkswagen's Facebook page. They deleted a mundane post "VW is excited to share the final journey.." and replaced it with this.
Lance Armstrong was an easy target for these New Zealand Brands
And of course one could not write a post like this without Oreo's Superbowl lights out post
The new feature, added just a few days ago is the live Twitter and Facebook chat window under each article. So you can quickly read through what others are saying about the topic.
The other tool is the Infomous Explorer which creates real time word clouds based on keyword searches you make looking at news or social sources. Clicking on a keyword displays the most recent articles or tweets about the topic.
Both these tools are incredibly interesting, useful and are likely to become the backbone of our brand and topic research over the coming months.
Check them out and let me know what you think @Justinflitter