#NZJobs - New Zealand's social job search
University is all but over for the year, schools are almost out for the summer and the Rugby World Cup has finished. They're 3 big reasons why the recruitment industry is busier than normal. Over the last 6 months we've been running social media workshops with recruitment companies around New Zealand in a partnership with Jobs.co.nz. Recruiters and the jobs market has taken to social like ducks to water, it's the perfect fit. It's easier than ever before to search, add to lists, engage and monitor people working in or around your industry, candidates and clients. In the business of connections social networking is helping the recruitment industry be more effective, efficient and engaging.
33% of people use social networks at the office. Facebook and LinkedIn accounts for 65% of social media use at work. Research indicates those people able to use social networks at work are happier and more productive than workers who are banned from using social media in the office. Most people access social networks through a mobile device. source
BUT with so many recruitment companies and employers now using social networks to promote their vacancies how does a job seeker find the best job for them on Twitter?
Problem: Searching for job tweets in NZ is complicated. You have to search and follow all the recruitment agencies or jobs websites which takes time. Standard hashtags like #jobs #recruitment are not location specific making the results irrelevant for the NZ market.
Solution: Initiate a nationally recognised hashtag that everyone in the industry can use and promote it to job seekers through word of mouth and various social campaigns...Nek Minute...
With 1,000's of New Zealand businesses and organisations using social networks recruiters and employers are posting job vacancies on Twitter. But unless you follow each company there really isn't an easy way to catch those job tweets. Until now.
Hashtags are neutral, no one controls them, anyone can use them. Hashtags are simply the easiest way for people to connect on Twitter around a mutual interest.
#NZJOBS connects job seekers with employers and recruitment agents in NZ.
So what next ?
Start using the hashtag. When you post a job vacancy tweet add #NZJOBS at the end.
If you're a job seeker click #NZJOBS and save the search feed in your Twitter.com account so it's easy for you to check in once a day.
Please let us know if you find a job or a great candidate through using the hashtag, we'd love to share the story.