Justin Flitter

Marketer | TEDxAuckland Producer | Juggler

Justin Flitter | CMO | TEDxAuckland Producer | Juggler. Follow on Twitter @JustinFlitter

#NZBIZ on Twitter

Communicate your brand - Deliver on the promise

Social Media is a huge opportunity for companies of all sizes to leverage the power of community and compete with company's and brands of all sizes.

However you look at it every business in New Zealand has current or potential customers on Twitter. Those people are most likely already talking about your business, brand and the experience they have had engaging with you.

Listening, engaging and developing relationships with these influencers could increase your sales, while exposing your brand to many many new customers.

But Social Media is not just about increasing your sales. Its like real estate, it takes time and effort to create and add value. If you're just posting a tweet a day listing your special offer, you're probably wasting your time and not adding much value to the people who follow you. You need to create connections, discus issues, ask questions and engage in the conversations happening within your community.

Being on Twitter requires a public persona for your brand or business, someone to represent. For @orcon its Duncan Blair. For @thewinevault its Jayson Bryant. Or you could have several people from different teams engaging, discussing and promoting.

The power of community is peer to peer recommendations, endorsements and support creating unbiased representation. This adds immense value to the pre and post purchase customer experience, validating buying decisions and igniting trust in your business, products and brand.

Real time web means brand is now not just design, logos and perception. Every customer interaction must meet your brand expectations and delivering on your brand promise.

For businesses of all sizes in New Zealand the opportunity that lies in Social media is immense. Its not a question of if you should be on Twitter its a question of why wouldn't you be on twitter. Why wouldn't you want to be creating a community around your business, open to collaboration and seeking qualification of your ideas from people interested in what you do?

The power of the community is there for the taking, harness it, empower it and it shall empower you.

Below we have a list (in no order what so ever) of New Zealand Businesses using Twitter. It's by no means conclusive so feel free to comment, adding any other companies and organisations I have missed out. I have deliberately left off media organisations given that they are naturally attuned to utilizing media of all types anyway.

There are some Charities and Non Profit organisations included in this list. For a more complete list of Charities using Twitter in NZ please see this list provided by @clairednz - http://www.donatenz.com/OurCommunity/News/NewsDetail.aspx?id=12006

The point of this #NZBIZ list is to show off and promote those company's already using Social media to engage with their customers. I hope that others might look to these company's as great examples of what they could do to create a social brand.

Check out Aucklandplumber Paul Turner - great example - showing that ANY business, even plumbers can add value, using social media!

ArtfindNZ Artfind

ahalesphoto Andrew Hales

babybitesnz babybites.co.nz

bellybeyond Belly Beyond

TribeHQ

BtoBAuckland Business to Business

myplacenz Kathy McCabe

SlingshotNZ Slingshot

CelciusCoffee Stephanie Fry

hirethings Iona & the Team

iJump

BeatMerchantsNZ Beat Merchants

sandihurstwine sandihurst winery

BuilderscrackNZ Builderscrack.co.nz

hospotrade

AXSolutionz AX Solutionz Ltd.

SlapFu SlapFu Limited

paulsoong - The Church

thejuicery The Juicery

amiemccarron Amie McCarron

AdageBusiness Graeme

kimcrawfordwine

Tweettwins The Tweet Twins

RosesAreRedNZ Roses Are Red

ClemengerBBDO Clemenger BBDO

Litmos Litmos.com

Marbecks_co_nz Marbecks.co.nz

CanTeenNZ CanTeen New Zealand

breastmates Frances McInnes

KineticsCoach Kinetics Group

SMNZ Social Media NZ

Glassons

teamblackpepper Blackpepper

JamesHardieNZ James Hardie NZ

RedRatStreet Red Rat Streetwear

Giapo

HELLpizza666 HELL Pizza

ChuanSpa Chuan Spa

itadvisory_nz IT Advisory Services

EDENAuckland EDEN Auckland

elouisenz Elouise

TheCityMarket City Market

etchmagazineNZ Etch Magazine (NZ)

eventfinder Eventfinder.co.nz

ExisleBooks Exisle Publishing

flyairnz Air New Zealand

websitedevel Wayne Bevins

RialtoCinemas Rialto Newmarket

CapeCampbellNZ Cape Campbell Wines

hamrltd Hayden Raw

deepwebdesign Steven Gardner

GetITHere Jamie Nelson

WordsfBreakfast Words for Breakfast

MareeTurner Maree Turner

Talent_Capital Brad Stewart

NZGATS Grabatrainingseat

GravitateNZ Gravitate

NautilusEstate Nautilus Estate

HandymanNZ Handyman New Zealand

HorizonPacific Horizon Pacific

HotPJ HotPJ Graphic Design

idealogmag Idealog

IvanBulling IvanBullingFurniture

jasons_travel Jasons Travel Media

LanghamAuckland Lola Webster

LexisNexis_NZ LexisNexis NZ

NSSCBrewbar Northern Steamship

nzclothnappy Scamps Boutique

NZScrapbook NewZealand Scrapbook

Orcon

paperplusnz Paper Plus

Parallel_Import Parallel Imported

PhotoCharity Photo for Charity

webxnz Webstruxure

QualityLMiriam Miriam Spronk

roxstar_pr lou d @ rockstar PR

SamMadisonInd Samantha Madison

SimoneBairdNZ Simone Baird

SkoutTradeFair Skout Trade Fair

TeamXero Xero.com

TelecomNZ Telecom New Zealand

terraceedge Terrace Edge

SmallWorldsTwt SmallWorlds

THEFALLSNZ Alan

TheWineVault The Wine Vault

THE_EDGEevents THE EDGE®, Auckland

urbanmedia monique chapman

vdub01

vodafoneNZ Vodafone New Zealand

webdrivenz Web Drive

weloveinc We Love Inc

yMedia

zerobag zerobag crew

AGirlCalledKate Kate

AklandTheatreCo AucklandTheatreCo

amberdms Amberdms Ltd

Auckartgal Auckland Art Gallery

aucklandplumber Paul Turner

bedeashby Bede Ashby

BestBlooms Auckland Florists

blissfulweds Jacqui Ranui

Boltonhotel Bolton Hotel NZ

BuddleFindlay Buddle Findlay

ChchArtGallery Chch Art Gallery

datasouth

deepwebdesign Steven Gardner

downstagenz Downstage Theatre

endacecorp tim nichols

financepoint Financepoint Ltd

graemeharre Graeme Harre

jaysonkingsbeer Jayson Kingsbeer

Johnbondnz John Bond

LBFNZ leukaemia.org.nz

lindsredding Linds Redding

MaidmentTheatre Maidment Theatre

MoGraph Dept Motion Graphics

MomentumGallery Momentum Gallery

nzgps NZ GPS Society

NZOpera New Zealand Opera

NZSO NZSO Symphony Orch

NZVolunteers Abby Lynne

PaperlessNZ Paperless Wedding

perfectvenue Kylie and Gemma

pukudesign Emma Bossley

reelclever reelclever.com

saintclairwine Saint Clair Wine

shinythingsnz Shiny Things

Shotbyrobins1 Shotbyrobins

silotheatre Silo Theatre

TrifleShoppe Trifle Shoppe

UGPDesign UGP Design

UsabilityNinja

wagthedogagency shabby

we_ar we_ar_it

_eliterate_ Kirsty Hughes

NZPropertyDevel

mrvintage

WineryNZ

NLNZ National Library NZ

dealadaynz dealaday_nz

thebigideanz The Big Idea, NZ

penguinbooksnz Penguin Books NZ

canterburyNZ Canterbury of NZ

CrownCarCafe Crown Automotive NZ

oikosmusic Exporting NZ Music

MightyApe Mighty Ape NZ

sella_co_nz sella.co.nz

JFHillebrand_NZ JF Hillebrand NZ

ExtremeBusiness Extreme Business NZ

Castabroad_NZ Castabroad - NZ

BlackInk_Design Black Ink Design NZ

DellHomeSalesNZ Dell Home Sales NZ

ScoutingAbout Scouting Around NZ

raglanrealestat Dave Hanna NZ

ComputerworldNZ Computerworld NZ

UPnz UP.org.nz ICT Netwrk

waihekeproperty Waiheke Island, NZ

EMIMusicNZ EMI Music NZ

HarperNZ HarperCollins NZ

RetailonSale_NZ RetailonSale.co.nz

20thCFoxNZ 20th Century Fox NZ

YHANewZealand YHA NZ

MudHouseWines NZ Sasha d'Entremont

nzcs NZ Computer Society

iSwishnz iSwish.co.nz

fatsoDVD fatso.co.nz

NZTokioHotel Tokio Hotel NZ

RaboPlusNZ RaboPlus NZ

yellownz Yellow NZ

NZLotteries NZ Lotteries

DermalogicaNZ Dermalogica NZ

irealtynz i-Realty.co.nz

AATourism AATravel.co.nz

nzlaw Law.co.nz

OmegaRentalCars Omega Rental Cars NZ

raywhitenz Ray White NZ

CleanStartNZ Clean Start NZ

EziBuyNZ ezibuy.co.nz

RetailSalesNZ Retail Sales NZ

RedBullStudioNZ Red Bull Studio NZ

WaveAdept WaveAdept (NZ)

zeald Zeald - Web Design