Would you Marry your social media or are you just BF's?
This is a jolly good question. Do you like social media enough to be committed in a long term relationship? Because if you're not your brand might suffer.
I can be quite convincing, I can give you all the reasons why social is important, how it can grow your business but at the end of the day if your business is not committed to the program there's no point starting.
We've all seen them. Twitter and Facebook pages that once had a life fully of potential, optimistic and energetic but after months of neglect and awkward stares a social media divorce seems imminent.
Remember a few years back when all the digital junkies were telling you that Google was your new home page? Well now you need to add Facebook, Twitter, LinkedIn, Foursquare, GooglePlus, (soon) and Google Places. People are searching for your business, your brands on many platforms, if you're not there what do you think they will do? Look somewhere else or look for the next best option.
If you have a presence you have potential
Commitment has many shapes and sizes. You can still have a highly engaged social network posting once or twice a day on Twitter, once on LinkedIn and 2-3 times a week on Facebook. Add to that engagement, influencers to follow and chat to and perhaps you have 30 min a day. Or you can have 2-10 people all contributing to your social networks feeding in 5-20 items on Twitter per day, actively contributing to groups and discussions on LinkedIn and building a rollicking community on Facebook.
What ever path you choose, commitment is essential to consistency. Consistency grows engagement and active communities. Take the bull by the horns and get stuck in. The results will speak for themselves.