Is your business running in real time? #custserv
Bestselling author David Meerman Scott explores the power of real-time business in his latest book, Real-Time Marketing & PR, released by Wiley today (Nov. 1, 2010). As part of his research, Scott reached out to the top 100 Fortune 500 companies (of whichonly 28 responded) to determine how they had adapted to the new realities of the real-time Web.
What he learned was that there is a positive ROI for investing in real-time marketing and PR, and that real-time companies are more successful than their Fortune 100 peers:
“A comparison of 2010 stock prices reveals that on average the publicly traded Fortune 100 companies that engage in real-time communications beat the S&P 500 stock index while the others, on average, underperformed the index.”
"Real time" means news breaks over minutes, not days, and that ideas percolate and then suddenly and unpredictably go viral to a global audience