International Best Practice in Social Media

At the moment this post is published I'll be wrapping up my talk at the Social Media Junction conference in Auckland where I'm speaking on International Best Practice for Social Media

20 minuets isn't a lot of time to cover such a huge topic, but I hope to present the consistent threads of strategy, values and tactics that all companies use in successful social media strategies.

 

The Appendix

Ford

http://blog.savvyauntie.com/2008/08/fords-test-drive.html

http://www.facebook.com/forddrivesu?v=wall

http://www.scottmonty.com/2008/06/why-im-blue.html

http://twitter.com/FordCustService

http://twitter.com/Ford

http://twitter.com/scottmonty

Ikea

http://www.facebook.com/group.php?gid=2251513791

http://www.ikeafans.com/

http://www.customerthink.com/article/is_ikea_listening_company

http://sureshramaswamy.posterous.com/the-ikea-social-media-campaign-the-heart-of-g

http://www.socialmediatoday.com/SMC/184215

http://www.facebook.com/IKEAUSA?v=wall

http://www.facebook.com/IKEAUSA?v=wall#!/pages/I-want-IKEA-stores-to-open-in-New-Zealand/255777229758?ref=ts

Pampers

http://www.facebook.com/pages/Pampers-Just-Admit-you-made-a-mistake-already/108557525854078?v=wall&ref=search

http://www.facebook.com/pages/Bring-back-the-Pampers-Cruisers-Dump-Dry-Max/114083738619982?v=wall&ref=ts

http://www.facebook.com/pages/RECALL-PAMPERS-DRY-MAX-DIAPERS/124714717540863?v=wall

http://www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1423829

http://www.csmonitor.com/Money/2010/0510/Facebook-parents-push-for-Pampers-recall

http://www.facebook.com/pampers?v=wall&ref=ts

http://socialmediainfluence.com/2010/05/10/pampers-takes-on-mommy-bloggers-and-wins/

http://www.facebook.com/group.php?gid=112129052154257&v=wall&ref=ts

Zappos

http://jeffbullas.com/2009/12/07/6-ways-zappos-uses-twitter-to-increase-sales/

Pepsi

http://www.marketingvox.com/pepsi-steps-up-social-media-creds-with-loot-loyalty-program-046847/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink

Ford

http://mashable.com/2010/05/12/ford-fiesta-american-journey/

http://www.pamorama.net/2009/12/03/ford-sets-record-for-biggest-tweetup-ever/

Coke

http://zootool.com/watch/ik2iy2/

Other stuff

http://mashable.com/2009/01/21/best-twitter-brands/

http://www.briansolis.com/2010/05/the-businesses-of-b2b-social-media/

http://jeffbullas.com/2009/09/01/5-case-studies-on-companies-that-win-at-social-media-and-ecommerce/

http://twitter.com/purex

http://www.servantofchaos.com/2010/02/when-a-bad-days-good---westpac-and-social-media.html

http://jeffbullas.com/2010/04/27/who-are-the-10-most-social-media-networked-companies-on-the-planet/

http://cooper-taylor.com/blog/2008/08/50-ideas-on-using-twitter-for-education/