How to Track Social Media with Google Analytics

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If you want to start tracking social media traffic back to your website follow this basic set up guide to get started.

  • Open Google Analytics
  • Select 'view report' for the website you want to set up Social media traffic tracking for
  • In the left hand menu select "Traffic Sources"
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  • Click the top right "Advanced Segments, All Visits" drop down
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  • Click "Create a new Advanced Segment" option+
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  • In the left hand side click "Traffic Sources" and drag the "Source" box over to the "Dimension or Metric" space
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  • Change the 'Condition' to 'Contains' and add the Value for the social network you want to monitor.
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  • Click "Add or Statement" and repeat the process for as many different social networks you need to monitor so it looks like this
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  • Name the Segment and click 'Save'
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  • Now go back to the 'Advanced Segments' menu and click the option for the Custom Segment you just created and click 'Apply'
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  • Then your traffic graph should look like this, showing your total traffic and traffic sourced through social networks
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So thats the very basics to tracking social media through google analytics. What you do with this informations and gathering advanced data is the next step. I suggest you seek professional advice to help you make the most of this information.