Justin Flitter

Marketer | TEDxAuckland Producer | Juggler

Justin Flitter | CMO | TEDxAuckland Producer | Juggler. Follow on Twitter @JustinFlitter

How to handle customer complaints on social media #video

I'd love to have a beer with Frank Eliason. He articulates the issues and points so well. "Be friendly" is a key takeaway for me.

Frank Eliason, founder of Comcast Cares and current VP of social media at Citi, explains why empathy and speed are critical when responding to customers on Twitter and other social media sites.

source: http://www.ragan.com/Main/Video/1482.aspx