Justin Flitter

Marketer | TEDxAuckland Producer | Juggler

Justin Flitter | CMO | TEDxAuckland Producer | Juggler. Follow on Twitter @JustinFlitter

How Telstra defines Social Media

We have all heard of Facebook, Flickr, YouTube and Twitter and many of us are active participants on these sites. There are many definitions of social media, but the one I like best is 'word of mouth - online and global'. I think it aptly describes the core characteristic of social media. It enables true, two-way communications in trusted communities unrestricted by geography or socio-economic background.

I agree.