How Facebook rules can actually help improve your competitions
This week we spotted The Warehouse promoting a Facebook competition on their website. There are three main problems with this competition. Can you pick them?
1. Facebook's Competition rules specifically states you cannot use the upload a photo to the wall function as a mechanism of entry
Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.
You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
2. As a result of not using one of the many great competition apps available The Warehouse have missed out on social share and voting options, database building opportunities and the benefits of less clutter on their wall.
3. There is no Facebook disclosure statement
Promotions on Facebook must include the following: a. A complete release of Facebook by each entrant or participant. b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.
I'm not the Facebook police but apart from breaching Facebooks Terms and Conditions The Warehouse have lost significant social share and engagement opportunities but simply not following the rules. Every entry could have had a 'share with your friends' option and a voting mechanism that helps select the top 5 entries for the Warehouse to pick a winner from.