Facebook Fans = Competitive Advantage
Syncapse has written a report discussing the value of a Facebook Fan for your business page.
- Are more loyal than non fans
- Spend more than non fans
- Share your content
- Are more likely to recommend you
- Are more likely to provide positive constructive feedback
Value is reflected not simply by the action of being a "fan" but rather the value of the audience.
You can download the PDF report from Syncapse below