Facebook and Competitions - A quick guide

Simply Zesty are a Online PR and Social Media Agency that I follow religiously. Lauren Fisher posted an Unofficial guide to Facebook's terms and conditions Basically here are the key points and you can click through to read their full post.

  • You can't run competitions on the wall
  • Competitions must be run through an application
  • You must get Facebook's permission first!
  • You can’t use a native Facebook action to facilitate entry to a competition
  • You can restrict competitions to fans
  • You must contact the winner via email

Anyway check out the rest of their post for more detail. Does seem like Facebook's making this feature more and more complicated and its creating a lot of uncertainty among businesses of how to really maximize their value proposition on Facebook.

More Information:

The Facebook Competition Guidelines are here: http://www.facebook.com/promotions_guidelines.php