Do you eat your own dog food?


  Would you hire a builder that could not build their own deck?

Would you hire a journalist that could not tell a good story?

Would you buy a car from someone who rides a push bike?

Would you hire a plumber who couldn't unblock his own toilet?

Would you hire a web developer with a lousy website?

Would you go to a cafe who's barrister doesn't drink coffee?

Would you buy insurance from someone who didn't have  insurance?

Would you buy a travel package from someone who'd never traveled?

Would you hire a social media consultant with little to no social presence?

Would you hire a digital media agency that did not have their own digital strategy?

There's a lot to be said about eating your own dog food...