Do you eat your own dog food?
Would you hire a builder that could not build their own deck?
Would you hire a journalist that could not tell a good story?
Would you buy a car from someone who rides a push bike?
Would you hire a plumber who couldn't unblock his own toilet?
Would you hire a web developer with a lousy website?
Would you go to a cafe who's barrister doesn't drink coffee?
Would you buy insurance from someone who didn't have insurance?
Would you buy a travel package from someone who'd never traveled?
Would you hire a social media consultant with little to no social presence?
Would you hire a digital media agency that did not have their own digital strategy?
There's a lot to be said about eating your own dog food...