Brands find it hardest to get Facebook engagement
http://visibli.com released their Facebook study recently after researching and analyzing over 200 million Facebook Fans.
In the battle of engagement likes and comments are the currency we all want to get paid in.
But as they have shown Brands are generally very poor at generating engagement when compared to Media and Artists pages.
I wonder if brand pages are just too boring and if the language was more conversational whether that image could change.
Brand personality has a lot to do with how 'connected' people feel with the brand, speaking the right language could make all the difference