Kiwi Startup @Booktrk launches Soundtracks for Books with a star studded party in New York!

541027

The Booktrack Trailer

What is Booktrack?

Booktrack interview with James Fray

Sherlock Holmes - Speckled Band

Download the free launch app of Sherlock Holmes on Booktrack now!

 

To see all the Launch party photos click here 

 

Here is the press release

New York, NY—August 23, 2011—BooktrackTM, the creator of a new and engaging way to read by matching synchronized music, sound effects and ambient sound to the text of your favorite ebooks, launched today with its technology fully integrated in the new novel, The Power of Six, by Pittacus Lore. Working in collaboration with HarperCollins, Sony/ATV Music Publishing, Park Road Post, and Full Fathom Five, BooktrackTM represents a first in the publishing and music industries and a new genre of entertainment: soundtracks for books.

The company also announced its management team and investors—including Peter Thiel, the co-founder and former CEO of PayPal and a member of Facebook’s board of directors who was Facebook’s first external investor—as well as best-selling authors who will be collaborating with BooktrackTM.

Booktrack’sTM synchronized soundtracks represent a new and important milestone in publishing that both increases entertainment value and boosts readers' engagement and imagination.  The company’s proprietary technology automatically recognizes an individual’s reading speed and paces the soundtrack with the corresponding text.

“It’s difficult to imagine a movie with no soundtrack; yet, until today, the technology did not exist to synchronize music and sound within an ebook,” said Paul Cameron, Booktrack’sTM co-founder and CEO.  “Consider the reality of tens of millions of commuters around the world listening to a playlist that’s disconnected from what they’re reading —perhaps a sad song with an upbeat story. Instead, they can now instantly replicate a movie-like sound experience with BooktrackTM that fundamentally transforms their reading experience.”

Readers can access BooktrackTM editions on many of their favorite devices by going to the Apple App Store and downloading The Power of Six and other ebooks powered by BooktrackTM on their iPad, iPhone or iPod Touch at http://goo.gl/rcD1r. BooktrackTM will be coming soon to Android and other devices. A product demo and video is available at http://www.booktrack.com.

In the coming weeks and months, BooktrackTM will publish a specially-curated compendium of short stories from some of the top authors in the world—every month consecutively for an entire year—starting in September with In the South by Salman Rushdie followed in October with the short story Solace by Jay McInerney. BooktrackTM will also release editions of many beloved classics, including titles such as The Adventures of Huckleberry Finn, The Tale of Peter Rabbit, Peter Pan, The Three Musketeers, Pride and Prejudice, Jane Eyre, Romeo and Juliet and more.

The company is working with several of the biggest names in the music industry to produce BooktrackTM soundtracks including Sony/ATV Music Publishing and Park Road Post Production, whose Academy Award winning credits include The Lord of the Rings. The soundtrack for The Power of Six BooktrackTM edition, which includes more than 70 originally scored compositions, was produced under the direction of John Neill, the head of sound at Park Road Post.

“It’s always exciting to witness the creation of a new form of media,” said BooktrackTM investor Peter Thiel. “Booktrack’s technology promises to captivate readers in a way that will seem intuitive in hindsight, and compelling ever after.”

Other initial investors in and advisors to BooktrackTM include Mark D’Arcy, Director of Global Creative Solutions at Facebook, and Derek Handley, CEO and Co-Founder of The Hyperfactory, who will also serve as Booktrack’sTM Chairman.  The company has also received financial support from the Government of New Zealand’s Ministry of Science and Innovation, and New Zealand Trade and Enterprise (NZTE), the government's national economic development agency. BooktrackTM is headquartered in New York City, with research and development in Auckland, New Zealand.

Along with Co-Founder and CEO Paul Cameron, Booktrack’sTM management team includes Brooke Geahan, the founder of the high-profile author launchpad The Accompanied Literary Society, who will serve as Booktrack’sTM VP of Publishing, and Mark Cameron, a company Co-Founder and inventor.

The company also unveiled a new and equitable business model whereby BooktrackTM and respective publishers share profits with participating authors, composers, and musicians.

"The technology is strong, and I admire what BooktrackTM is doing to spark the imagination of readers," said James Frey, founder of Full Fathom Five, the transmedia production company behind the New York Times #1 and international bestseller I Am Number Four. "Fans of Pittacus Lore have a lot to look forward to.”

BooktrackTM also announced the results of research recently commissioned by BooktrackTM and conducted by Professor of Communications Liel Leibovitz at New York University. The study concluded that Booktrack’sTM innovative technology provides a significant benefit in terms of increased clarity, focus and retention of information over traditional ereading.

About BooktrackTM:

BooktrackTM represents a new chapter in the evolution of storytelling, and an industry “first” in publishing, by creating synchronized soundtracks for ebooks that dramatically boost the reader’s imagination and engagement.  The company’s proprietary technology combines music, sound effects and ambient sound automatically paced to an individual’s reading speed. Funded by investors including Peter Thiel, co-founder and former CEO of PayPal, and member of Facebook’s board of directors -- and in partnership with major publishing houses, best-selling authors, and award-winning composers and musicians – BooktrackTM is already well on its way to creating a new genre of entertainment. Download BooktracksTM in the Apple App store for your iPhone, iPad, and iPod Touch.

BooktrackTM: Soundtracks for Books  www.booktrack.com

 

I've been working with the Booktrack team for the last month developing their social media sites and advertising campaigns