B2B Co's WIN with #SocialMedia too
There is just no excuse now, no debate left to be had. Every business can benefit from Social Media. The only reason the B2B stats are lower than B2C in this graph is because B2B are out numbered by B2C companies doing it well.
It's about people talking to people
And those people are the same people with the complaints, questions and compliments too.
In a competitive market business is a popularity contest, the winner has the most friends. The currency of friendship is honesty, integrity and trust, you can't fake being social. The only way to make new friends is to network, get out there, be social!.