Are Newsletters still relevant?
I asked Glenn Edley from Spikemail.co.nz for his opinion
I think newsletters that add value to your contact list are more relevant than ever.
One reason is it's a great way to tell people your on Twitter or Facebook. People seem to think their customers will just follow them and forget they aren't psychic. You have to tell them what your up to.
This is how I see email working with other social media tools:
|From Drop Box|
Another reason for newsletters is you can hire someone else to write, build, deliver and measure them for you. Social media takes up someones time and that person in a small business is generally the owner. However they can't do everything and too much time on Twitter and Facebook without a strategy could actually damage their business because they are on Twitter instead of working.
People who receive your newsletter are already familiar with you, asking them to follow you on social media is a great way to get started.