Poor spelling, salesy tweets and tweet frequency #brand #fails
This recent report highlights what people hate the most from corporate Twitter accounts.
Overall spelling and grammar and post frequency were the most common complaints.
While a younger audience values spelling less they expected a higher frequency of tweets.
Other trends were brands that try too hard to be funny and post 'salesy' tweets too often.
Highlights the importance of being useful and helpful rather than direct selling through social networks like Twitter.