Tailored engagement requires a #marketing mindshift

Which social networks people spend their time on, when and what for are incredibly important considerations for brands. 

Brands spend sizeable budgets producing content and campaigns so making sure those are published on the right platforms at the right time is vital to success. Timing and context is everything.

LinkedIn's Marketing Mindset is a brilliant resource for brands trying to understand where people are at while spending time on different social networks.  

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