26% of New Zealanders have made an online transaction via a Mobile Device
Tony Boyte, Associate Director of Research, Nielsen said, “Mobile devices are paving the way for more New Zealand consumers to shop online from a variety of locations, it’s convenient and immediate. Ever increasing wireless broadband take-up and 4G roll outs over the coming year should help fulfill the strong potential for mobile shopping”.
The recently released a report that has found 45 percent of the 1.8 million Kiwi online shoppers researched goods and services on a mobile device. A further 26 percent made an online transaction (288,000 people via a smartphone and 239,000 via a tablet).