Building awareness, trust and respect on the campaign trail #VOTENZ2014

Most politicians use social media to broadcast policy, news and what they're doing on the campaign trail. The best use social media to get to know their voters and to let their votes get to know them.

I want to know who I'm voting for, how they earned that position and what they stand for.

To increase voter turn out all politicians have responsibility to connect with their constituents, build a relationship with them, increasing understanding, knowledge and trust. 

Living and breathing digital/social on a daily basis I'm interested in how politicians use various new media. The ones that don't try to hard, that can just be themselves and have constructive conversations without getting precious are more likely to win the trust of voters in the long run.

I want to trust [as best we can from a political campaign] that the people and policies we’re voting for are going to provide a stable, strong government. 

Social media channels provide political candidates and MP’s the opportunity to connect and engage with the people who’ll be voting for them. Fostering strong, authentic relationships through social media will help voters understand who they are, where they have come from, what they believe, what their vision for new zealand is, and whether that is the direction and person the voter wants to support. 

Obama proved that this strategy is a winning formula. By helping people learn, understand and advocate for a shared vision; his team built an overwhelming groundswell of support.

This year there are new parties and new candidates on the campaign trail that most voters have never heard of before. And yet they could be a part of our next Parliament. 

In response to the article on Stuff.co.nz over the weekend. Lailla Harre tweeted. You can expand to read the reaction.

My sentiment was shared by the very people Lailla's party are campaigning to. No one aged 13-29 goes round calling themselves a 'Digital Native'. 

"You can't just suddenly get into election mode and throw a bunch of concerts, pull out a bunch of memes and expect youth to vote."
Instead of being listened to, young voters are being caricatured as self-obsessed, iPhone-gazing selfie-lovers.
It's cringe-worthy, said 22-year-old Harry Evans.
"It's jumping on a bandwagon of what they think is popular but not really understanding why people find that thing funny - or that people stopped using it a few months ago.

When people label you as something you don’t consider yourself as, it makes them look out of touch, as unauthentic. Being digital is nothing special for young people, its normal, its the way they are.

All Political Parties in NZ could use Social Media Channels more effectively. The main Political Parties that ran in the 2011 General Election, Greens, National, Labour have all considerably improved in their use of social media. The new Internet-Mana Party has a lot of ground to cover to build voter trust and confidence.

Calling someone a 'hater' for expressing a shared opinion is probably not one of the qualities people would expect from someone branding themselves as  "NZ's newest, most awesome political leader"