25 reasons to be #MobileFirst

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  • Within 4 years, more consumers will access internet content via mobile devices than PCs (Source: Brightcove)
  • People spend more time on mobile apps (94 minutes/day) than desktop and mobile web (72 minutes/day) (Source:Brightcove)
  • 43% of B2C marketers use mobile content as a content marketing tactic (Source: CMI)
  • 42% of B2C marketers use mobile apps as a content marketing tactic (Source:CMI)
  • 33% of B2B marketers use mobile content as a content marketing tactic (Source: CMI)
  • 26% of B2B marketers use mobile apps as a content marketing tactic (Source:CMI)
  • From 2011 to 2012, the use of mobile as a tactic by B2B marketers has increased from 15% to 33% (Source: CMI)
  • 30% of marketing managers think that branded mobile apps is the most important channel for engaging consumers (Source: The CMA)
  • There are 5x as many cell phones in the world as there are PCs (Source:Impiger Mobile)
  • 82% of US adults own a cell phone (Source: Pew Internet)
  • 49% of the mobile subscribers in the US own a smartphone (Source:MobiThinking)
  • 25% of Americans ONLY use mobile devices to access the internet (Source:GoMo News)
  • 73% of smartphone users said they used mobile web to shop rather than an app (Source: Yahoo)
  • 72% of smartphone users in the US use the device to look up directions or maps (Source: zmags)
  • 56% of global online consumers watch video on mobile at least once a month (Source: Brightcove)
  • 28% of global online consumers watch video on mobile at least once a day (Source: Brightcove)
  • 60% of web users say they expect a site to load on their mobile phone in 3 seconds or less (Source: Compuware)
  • 74% are only willing to wait 5 seconds or less for a web page to load before leading the site (Source: Compuware)
  • Time spent on mobile apps is largely dominated by games and social networking (49% and 30% resp.) (Source: HubSpot)
  • 72% of smartphone users in the US use the device to go online while traveling (Source: zmags)
  • 64% of smartphone users in the US use the device to go online while in a restaurant or coffee shop (Source: zmags)
  • 63% of smartphone users in the US use the device to go online while in a store when shopping (Source: zmags)
  • 74% of smartphone users use their phone to help with shopping – 79% ultimately making a purchase as a result (Source: Impiger Mobile)
  • 9 out of 10 mobile searches lead to action and over half lead to purchase (Source: Search Engine Land)
  • 70% of mobile searches lead to action within one hour – It takes one month for the same percentage of desktop users to catch up (Source: Mobile Marketer)