Hashtags increase engagement, especially on mobile
Brafton has reported that 87 percent of Twitter users indicated positive social media engagement on the network impacted their likelihood to buy from specific brands online.
Key findings from the RadiumOne survey, which polled the opinions of 494 participants, include:
- 58 percent of respondents utilize hashtags on a regular basis, and 71 percent of regular hashtag users do so from their mobile devices
- 43 percent of respondents think hashtags are useful and 34% use them to search/follow categories and brands of personal interest
- 51 percent of respondents would share hashtags more often if they knew advertisers awarded discounts for sharing product based hashtags
- 41 percent of respondents use hashtags to communicate personal ideas and feelings
RadiumOne's mobile hashtag survey represented the opinions of predominately female (71 percent), middle-aged (44 percent) respondents who favor using hashtags from their mobile devices. While it's indisputable that Generation C (18-24 year olds) are the heaviest social users, comScore credits middle-aged women (45 plus), as the group most responsible for growth in social media site usage.
And that's just on Twitter. Imagine how significant Hashtags will become in the next few months as Facebook rolls them out.
Hashtags are just as important as your domain name, Facebook URL or Twitter handle, They are a connection point to a brand, topic or conversation thread.
Announced today - Vine have launched Hashtags to make search and discovery much simpler