49% of 16-24s in APAC use search to find out about brands, products and services
What's also interesting is the degree of variation in search use between age groups in Europe and North America vs Asia Pacific. In APAC search use is pretty consistent across all age groups.
The report also stated;
In contrast, 16-24s are the most likely to use Question & Answer sites such as Quora. The total numbers engaging with them are somewhat smaller, but it’s still reflective of how the youngest internet users have embraced new platforms the most enthusiastically.