Organic vs paid posts on Facebook

It's important to remember;

Organic posts are never competing with paid posts for newsfeed real estate. Organic posts only compete against other organic posts for newsfeed real estate and the same for paid posts.

As organic posts increase in volume your organic reach is going to fall purely based on the competition for space.

The same is true for paid media. If more advertisers are running ads the prices will increase.

In the last few years the number of FB pages has increased and the frequency those pages post has increased from 2-3 posts per week to 6-8 posts per week on average.

The optimal page post could start with organic reach and then be boosted as a promoted page post. That way you get the best of both worlds.

What I'd like to know is what % of newsfeed real estate is allocated to organic posts vs paid content?

Whether it's organic or paid content we're all competing for social real estate.

That's a good reason to invest in quality branded content.