Welcome to 2014 - let's get back to work


Merry Christmas, Happy New Years and Happy Holidays to you.

After a couple of weeks driving around the top of the north island of New Zealand, lying on golden, sandy beaches, lunching at vineyards and a few days #ScreenFree I'm ready to crack in to 2014.

I start the year with three brilliant clients;

Hardys Health Stores - 26 franchised retail stores across New Zealand

Timely - Dunedin based SaaS start-up - Appointment Scheduling Software used by service businesses like Accountants, Hairdressers and Personal Trainers

Taskforce - 'The Future of Franchising'. Taskforce will create a national network of trade and service franchises offering customers One Name, One Number, for Any Job. Currently recruiting registrations of interest from Trade and Service business owners in Australia

And a handful of exciting projects including TEDx Auckland, Ooooby and Personal Style Guide

Insights from the last 6 weeks of campaigns:

  • Facebook ads have out-performed Google adwords 10-1 for Click-throughs and website conversions
  • Facebook ads performed best while people were on holiday. Christmas eve and Boxing day were stella days so don't overlook them from your campaigns this year.
  • On-boarding registration processes should be frictionless and as simple as possible 
  • Facebook is working well for reaching a target audience while Twitter is winning for engagement and out-reach programs

What I'm looking forward to this year:

  • Updates to Twitter's functionality and ad platform
  • Smarter location aware mobile apps
  • Smarter location based advertising opportunities
  • iPhone 6
  • Amazing hacks bringing to life the 'Internet of Things'
  • Nano tech
  • Technology enriched clothing
  • Connecting with more amazing people around the world on Twitter.
  • Deeper social media integrations empowering retail, recruitment and government engagement

2014 is going to be an amazing year, I look forward to spending it with you.