My Story

I help growing businesses attract and retain customers by developing and delivering data driven business plans, marketing strategies, brand, proposition and communications programs.

Over the last 15 years I’ve worked with start-ups and household brands in New Zealand, Australia and the United States.

I develop an intimate knowledge of the customer journey and utilise technology to analyse the impact of each interaction. These insights fuel tactical campaigns to expedite the pathway to purchase by putting the right proposition, resource or person in front of the buyer at the right time in the right place.

I mainly work with professional services and SaaS businesses focused on growth. Typically I work alongside the CEO, Head of Sales and Head of Product with a team of in-house content producers and agency partners.


Hire me! I'm looking for my next adventure. It could be with you.

Previously I've led the Marketing team and strategy for and I was responsible for Int/Ext Communications, Brand, Proposition and Digital asset development designed to engage prospects, attracting and retaining customers.

In April 2016 I joined as Head of Marketing tasked with developing and activating a modern, digital marketing strategy. With a 'tech heavy - people light' approach our international marketing team has overhauled the brand, proposition and digital customer experience in preparation for significant international growth.

After re-freshing our proposition, pricing and subscription plans the company experienced double digit growth in Q4 2016 and Q1 2017. 

Side Projects

I Founded the NRG Charitable Trust Business Incubator in 2000 and ignited the Wellington Young Professional Group (2006) with the New Zealand Institute of Management.

I co-founded Social Media Club in Auckland in 2009, was a Lightning Lab mentor in 2013/14 and spent 3 years exploring sustainable funding models for protected marine areas with the Cook Islands Marine Reserve Trust #Keepitblu..

Since 2012 I've driven the marketing and social media programs for TEDxAuckland and in 2016 took on the Producer role alongside Licensee Elliott Blade. is my most recent side project, learning about Artificial Intelligence and Marketing with the aim to share knowledge with local marketers and build community around this emerging tech.


I Managed the National Contact Centre for Student Job Search, was the Director of Customer Service for and the 8th hire at where I spent 4 years.

As Freelancer I've worked with more than 100 SMBs in New Zealand, Australia and the United States on Social and Digital Marketing campaigns.

I produced the Social Media Report for the 2011 Rugby World Cup, helped with their launch campaign, and in 2013 lead the Digital Strategy to launch with V8 Supercar Driver Jason Bright in Australia.

During 18 months working with Honda New Zealand's marketing team we launched the successful Weekend Insight Campaign promoting the Honda Insight with a driver leaderboard scoring social media influencers on their fuel economy.

I also spent 18 months working with Hardy's Health Stores providing strategic and tactical advice to help them grow a profitable social community.


In 2016 I was recognised as one of the top 100 (29) Most Influential CMOs.

I was recognised in 2011 as one of the 25 most influential people on Customer Service (Mindtouch) and in 2013 as #20 in the top 100 Most Social Customer Service Pros on Twitter (Huffington Post)


I have a Bachelor of Business Information from Massey University with majors in Marketing and Communications Management. My 3rd year Major Report studied the Critical Incident Technique which dates back to the 1940's Airline Industry study of customer experiences.